Our team was engaged by LUX ICE, a pioneer in the fast-growing craft ice industry, to develop a website that reflects their commitment to elevating beverage experiences with their premium, slow-melt, crystal clear ice spheres. Founded in Pennsylvania in 2020 by Chairman Shawn Kilcoyne, LUX ICE has rapidly expanded its presence and is now based in Flower Mound, Texas, with products available nationwide at leading retailers, restaurants, and foodservice locations.
Project Overview:
- Website Design & Development:
- We designed and developed a sleek, modern website that aligns with LUX ICE’s brand ethos of luxury and quality. The website features a sophisticated design with high-end visuals and an intuitive user interface, ensuring that visitors can easily learn about the product, explore its benefits, and locate purchasing options. The website's layout and design elements emphasize the purity and premium nature of LUX ICE products.
- Creative Direction & Photoshoot:
- To ensure that the website's content truly captured the essence of LUX ICE, our team provided creative direction for a dedicated photoshoot. This involved setting up scenes that highlight the crystal-clear quality and slow-melt properties of LUX ICE spheres, as well as their ability to elevate the aesthetics and experience of any beverage. The imagery produced was integral to the website's visual narrative, showcasing the product in various settings from upscale dining environments to casual home bars.
- Content Development:
- We crafted compelling content that communicates LUX ICE's story, origins, and the unique value proposition of their craft ice spheres. The content not only highlights the technical superiority of the product but also conveys the lifestyle and experience that comes with choosing LUX ICE. The narrative was tailored to appeal to both consumers and business clients, emphasizing LUX ICE’s presence in leading retailers and its widespread availability.
- SEO & Marketing Integration:
- In addition to the website, we integrated SEO strategies to improve search engine visibility, ensuring that LUX ICE can reach its target audience effectively. We also incorporated marketing tools that allow for easy updates and promotions, supporting LUX ICE’s ongoing growth and outreach efforts.
Outcome:
The new LUX ICE website successfully encapsulates the brand’s commitment to quality and luxury in the craft ice industry. The combination of high-end design, professional photography, and strategic content has positioned LUX ICE as a leader in its market, helping to drive brand awareness and expand its reach across the country. The website serves as both an educational resource and a marketing tool, attracting both retail consumers and business clients who value premium, innovative products.
