Our team was tasked with creating a comprehensive brand identity and digital presence for Deep Ellum First Fridays, a cultural and community event series in Dallas, Texas. The goal was to capture the vibrant, artistic spirit of Deep Ellum while ensuring a cohesive and engaging experience across all platforms and materials.
Project Overview:
- Website Development:
- We designed and developed a responsive, user-friendly website to serve as the central hub for event information, updates, and ticketing. The site features an intuitive navigation system, a vibrant color scheme reflective of the Deep Ellum vibe, and seamless integration with social media platforms.
- Branding & Brand Style Guide:
- We developed a unique brand identity that encapsulates the eclectic and creative atmosphere of Deep Ellum. This included a custom logo, typography, and color palette, all of which were documented in a comprehensive brand style guide. The guide ensures consistent application of the brand across all digital and print materials.
- Digital and Print Assets:
- Our team created a variety of digital and print assets, including social media graphics, event posters, flyers, banners, and promotional merchandise. These assets were designed to maintain brand consistency while being adaptable to different mediums and use cases.
- Videography & Photography:
- We conducted professional videography and photography sessions to capture the essence of Deep Ellum and its community. These visual elements were used across the website, social media, and promotional materials to enhance the brand’s storytelling.
- Augmented Reality Logo:
- As a unique feature, we developed an augmented reality (AR) version of the Deep Ellum First Fridays logo. When scanned using a mobile device, the logo comes to life with animations and interactive elements, providing an innovative way for attendees to engage with the brand.
Outcome:
The project resulted in a cohesive, multi-platform brand experience that successfully reflects the dynamic energy of Deep Ellum. The integration of cutting-edge technologies like augmented reality further distinguished the brand, driving engagement and excitement for the First Fridays events. This comprehensive branding and digital strategy has positioned Deep Ellum First Fridays as a standout event series in the community, attracting a growing audience with each event.
